Nicki Minaj will launch a multi-department lifestyle brand, as well as an apparel and accessories collection exclusively at Kmart and ShopYourWay.com.
“I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the U.S.,” says Nicki.
Nicki isn’t the only one launching a deal with KMart, Adam Levine also has his own collection hitting the retailer, both due out by the end of 2013.
Under the terms of the agreement, both Adam Levine and Nicki Minaj will promote ShopYourWay.com, a membership based shopping site, to their millions of combined fans and followers on social media networks.
“We are thrilled to align Kmart and Shop Your Way with two of America’s superstars,” said Imran Kooma, executive vice president and president of Marketing & Online at Sears Holdings. “We welcome Adam and Nicki into our world and look forward to capturing their energy and creativity on ShopYourWay.com and translating it into unique apparel, accessories and other merchandise.”
via Rap Radar